We care about healthy animal nutrition , and we always will. Our food is produced to “human grade standards” and is constantly tested to ensure that the quality remains consistent. We recognise dogs need a balanced diet and hence our food contains a high level of quality meat, protein, vegetables and low gluten carbohydrates. This combination allows for healthy, active dogs with silky fur and strong bones and teeth.

Although preservatives  like  butylated hydroxytoluene  (BHT) ,ethoxyquin and butylated hydroxyanisole (BHA) are allowed by almost all governmental regulations, PureLove does not contain any of these due to the high incidence of tumors and cancers caused. All preservatives used in PureLove are natural.