We care about healthy animal nutrition , and we always will. Our food is produced to “human grade standards” and is constantly tested to ensure that the quality remains consistent. We recognise cats are carnivores and hence our food contains a high level of quality meat and protein. Cats are a lot fussier than dogs and it is recommended that a transition of 7 days be factored in where the old food is mixed in with small quantities of the new food and gradually reduced proportionally.