National Lost Pet prevention month

We all know how heart breaking it is to lose a beloved pet, something many of us have either experienced or are afraid of. July is a reminder of the importance of chipping or putting ID tags on your pets so that the risk of pets getting lost or separated is reduced.

National pet remembrance day in the US
July 5th

A day that celebrates pets that brought us years of joy but are not around any longer. A day that commemorates, honors and remembers pets who are not with us any longer

World snake day
July 16th

On this day many pet snake owners celebrate this unusual holiday. Popular breeds include Royal pythons, corn snakes, boa constrictors and it is believed that there approximately 2 million snake pets in the UK alone and double the numbers in the US.


Liver - Truly a Super Food

There is a reason that the French, connoisseurs of good food love pate, a delicacy made with liver (duck, rabbit and pork are the most common). While eating animal organs on a regular basis may be detrimental for human health (high in cholesterol and trans fats) for animals it is a “super food”. It is a fantastic source of quality protein and natural vitamin A, it contains all the Vitamin B variants including the essential B12. Besides being an excellent source of folic acid and a highly usable form of iron, it possesses CoQ10, a nutrient that is especially important for cardio-vascular function. It also contains trace amounts of minerals such as copper, zinc and chromium. The dose of vitamin B12 also acts as an anti-fatigue agent giving your pet that extra energy boost – the healthy way !

There are some reservations to eating liver. As an organ it is used to filter toxins , hence it probably stores them and these may be harmful to your pet. This is a flawed argument. The liver flushes out toxins but retains minerals.

“Poisonous compounds that the body cannot neutralize and eliminate are likely to lodge in the fatty tissues and the nervous system. The liver is not a storage organ for toxins but it is a storage organ for many important nutrients (vitamins A, D, E, K, B12 and folic acid, and minerals such as copper and iron). These nutrients provide the body with some of the tools it needs to get rid of toxins.” ~Lynn Razaitis (WAPF, The Liver Files)

Highly recommended for both pets and their owners as part of a regular diet, the liver should be obtained from farm reared, anti-biotic and steroid free animals.

Why Packing Size Matters

We are often asked why Pure Love Foods does not produce large volume bags of 12-20 kgs – The reason is simple and based not only upon science but on what is best for our own pets. Here are some hints to make sure your dog is getting the best nutrition possible.

1. Know How Your Dog’s Kibble Is Preserved

If you’re looking for food-based preservatives instead of synthetic chemicals and vitamins, then good for you!

But you need to know that your food won’t last as long.

PURE LOVE uses citrus fruits juice as a natural preservative as chemical preservatives go against our ethos.


2. Know The Fat Source

How long your pet food lasts once it’s opened depends on where the fats are from. If your dog’s kibble is beef, then pet food industry expert Steve Brown recommends you use the bag up within 3 weeks.

If your kibble is chicken or poultry, the PUFAs are less stable and the food should be used within 2 weeks of opening.

PURE LOVE produces only 500gm bags for cats in chicken and fish flavors while Beef for dogs is packed in a range from 500gms to a maximum of 5 kgs. More expensive for us as a manufacturer but healthier for the dogs due to freshness.


3. Don’t Buy Big Bags Of Food

It’s true that larger bags of food will cost you less, but your dog needs to get through that bag in 2 to 3 weeks before it goes rancid.

PURE LOVE promotes only fresh food for pets, hence smaller packaging.


4. Never buy kibble with fish oil or omega-3 fats added.

These fats are much too likely to quickly become rancid.

PURE LOVE does not use fish oil or Omega 3 fats


5. Never take your kibble out of the package

Remember, most pet food makers spend more on the package than the contents, and that bag is designed to keep oxygen out. If you must keep your food in a plastic bin, put the bag in the bin, squeeze as much air out of it as you can and use a clip to seal it.

Bonus Tip: Skip the kibble altogether and feed your dog a fresh food diet instead. Then you don’t need to worry about rancid fats and synthetic ingredients!

Part of becoming a better educated pet owner is knowing what ingredients are going into your dog. Hopefully you’ll now think not just about ingredients, but how they impact not just the freshness of your dog’s food, but its ability to help or harm him.


Better Fats, Better Dogs (Steve Brown, NCHS 2015)

What Is TBHQ … and Is It Safe for Your Dog? DogFoodAdvisor.com

Health Effects of Rancid Fat NutritionNutsandBolts.com

Love. Think. Decide. and Deliver

We listen to your needs and deliver quality food.